JRGD providers of Logo Design and Branding, Corporate Identity, Annual Reports, Prospectusses, Brochures, Business Cards, Letterheads, Powerpoint Presentations, Interactive Presentations, Catalogues, Flyers, Menus, Invitations, Posters, Pop up Banners, Portable Banners, Display Advertising, Byron Bay, Ballina, Lismore, Gold Coast and Australia wide
The importance of a strong identity is tantamount in attaining an individual and professional look that will set you apart and give you a competitive edge in the marketplace. The suite of elements contained within a visual corporate identity, such as logo, symbols, typeface, and custom colour pallette provide the foundation for producing a visually cohesive suite of both electronic and printed communication materials for marketing collateral and promotional uses.
Your corporate identity is often the first visual impression people get of your business, and a lasting one. Your corporate identity plays a high profile role in every aspect of your marketing and reflects your business whilst building your brand. It should also be visually integrated with your web presence and visa verca, allowing users easy recognition and further strengthening your brand.
‘Logos do more than show who your business is. They also shout professionalism. A good logo says, I am a professional in a professional world. It says this is who we are, and this is our seal of professionalism. A logo offers a sense of comfort to a customer. If your still questioning whether you need a logo or not, thank about this…If you were looking for a new bank to hold all of your money, and you had two options. One bank was a medium sized building, in a decent neighbourhood, looked pretty nice, had a big sign out front that said BANK, in plain text. Then your other choice is the same kind of building, in the same type of neighbourhood, looked pretty nice, only this one had a nice sign on it, with a very attractive logo of two birds flying together, in peace, and with the security of the clouds to protect them from any predators. I don’t know about you, but the logos getting my money. This is just an example of how a logo can attract customers. Are there people that could care less about your logo or identity, and don’t pay attention at all? Sure, But just maybe, just maybe your logo will catch that persons eye too’
Contemporary design hints at many possibilities, it is an abstract representation of different facets of business.
More than design just a ‘nice’ logo JRGD works to integrate an entire colour pallette combined with branded graphic elements to create a strong ‘stable’ of materials that contain a professional elegance, an integrated cohesiveness and overall unified look and feel whilst allowing each printed or electronic piece the space for great design without graphic restriction, but still retaining brand strength by working within established guidelines.
Our world is multidimensional, multi faceted and evolving… the way we do business reflects this and is changing rapidly.
An abstract, multidimensional design strategy translated into your corporate identity doesnt shout like a hawker on the street, yet states confidently with a no-nonsense tone, that ‘we embrace the challenges of business today, as well as the history our company embodies’.
Literal logos can prove restrictive, and rarely stand the test of time.
